Strategies you can use to make shifts in the economy irrelevant to your franchise.
Many businesses (and franchises are no exception) are hibernating or suffering during the shifting economy, higher interest rates, and rising inflation today. These businesses have decided to wait out the changing economy and coming recession instead of looking for new opportunities to grow their business. In this chapter, I’m going to share usable strategies that you can use to make shifts in the economy irrelevant to your franchise brand, continue to add franchise locations, and increase franchise sales. In order to combat today’s price conscious and commodity driven market, you have to stand out by promoting yourself and creating a memorable experience that will grab attention. The most powerful way you can do this is to position yourself as a celebrity in your local market.
Businesses that remain stuck in the past will end up left behind. If you want to make economic shifts irrelevant to your business, you have to be willing to change. John Maxwell once wrote: “Change is inevitable. Growth is optional.”
All of us have to change if we want to become more successful. Uncertainty and changes in the economy are testing the mettle of many business owners around the country. All business owners have gone through changes. What makes the difference is how you are growing through the changes. My hope is that you will implement the strategies we’ve discussed so you can grow your business to new heights.